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By: Jessica Johnston

 

Marketing a book doesn’t have to incorporate something as big as a billboard or as elaborate as a television commercial, but it does have to garner attention. In terms of profit, breaking even after writing a book is good, but making profit from a book is great. Here are six easy and inexpensive marketing tips to help make profit from an independently published book:

1.  Half the battle of selling a book is getting the name out to potential buyers. In a world that revolves around social media, posting and tweeting about a book is effective. Do as much as possible to just get the name out. If you’re not a social media user, consider asking a family member for help or hiring a conscientious, technologically inclined person to create a separate Facebook page and Twitter account for the book. Post and tweet promotions or discounts, follow potential buyers and other authors, and be an active online presence.

2.  Marketing takes a little bit more than a social media presence. Cincinnati Book Publishing helps authors market their books by placing them with Amazon.com, area bookstores, and creating book-signing events, and interactive email blasts, which we distribute to target markets.

3. Get as much press as possible. Local newspapers often write about local people. Find out who the managing editor or the features editor is and send them an email. Pitch yourself as an author who lives in the area and inform them you’ve written a book about whatever the topic may be. Submit an op-ed about your topic if you have a non fiction subject.  Media coverage is an excellent way  to gain credibility, broaden your audience,  and appeal to people who may have never heard of your book.

4. Purchasing a domain name and creating a website can be beneficial for authors. Even if it’s a personal website that features the book, it gives people a place to go that provides as much information about the product as possible. Creating a website specifically for the book could also be beneficial. It’s one place that allows people to read about the book, purchase it, follow the author on social media, and even get to know more about the author behind the book. Again, this may be a project for a tech savvy person to take on.  Or just to help get started.

5.  Simple flyers made using Microsoft Word templates are also an effect tool. CBP distributes a list of books geared toward a specific audience to engage bookstores and libraries. For example, CBP recently sent out its “Children’s Summer Reading List.” Summer always gets people in the mood to read. Write up a little summary of why your book would be a good summer read, add some visuals and contact information, and distribute it to as many potential buyers as possible.

6. Consider having a professional headshot taken. Having a nice photograph of yourself to partner with your book goes a long way. People want to know the author, and editors are more inclined  to print professional photographs of the author.

 Need help with the editing, design, and publication of a book, as well as the marketing aspects? Call Cincinnati Book Publishing at 513.382.4315 or visit our website at cincybooks.com.

 

By: Shelby Loebker
 

Cincinnati Book Publishing’s newest author works his personal experiences into a history of West Virginia’s Boy Scout Troop 3. Ron Taylor’s new book, Priceless Memories of Troop 3: The adventures, history, and traditions of an iconic 100 year-old Parkersburg, West Virginia Boy Scout Troop, was inspired by a troop reunion, where Taylor realized many of the memories the troop alumni shared would eventually be lost.

Taylor, a retired Procter & Gamble executive, lives in Montgomery, Ohio.  He has maintained connections with his boyhood friends in Parkersburg, West Virginia, and he is planning the centennial celebration in that city for August 2017.  Taylor is currently an assistant Scoutmaster of the troop, and has been a member since 1949. “If anyone was going to write a book to preserve the history of this troop, it was going to be me,” Taylor said, “I’ve been going to summer camp for 64 years!” Priceless Memories Front Cover 4-3-17

Troop 3 is the oldest Boy Scout troop in Parkersburg, and the second oldest in West Virginia. “To have a Boy Scout troop in continuous operation for 100 years is a rare occurrence in the annuals of scouting,” Taylor said. “There’s very little written history of the troop,” Taylor said, citing this obscurity as the most difficult part in his writing process. However, troop alums contributed to Taylor’s research, helping him expand the information already out there. “I had some old newspaper articles for reference...in addition, one alum who died in 1980 had written a brief history of troop’s first 50 years. I was inspired to fill in some of the blanks he inadvertently admitted.”

The Troop’s founding scoutmaster took over 10,000 photographs. Taylor was able to track down and obtain 1,000 of the pictures, each noted with a subject and date, many of which are included in Priceless Memories.

Taylor turned to Cincinnati Book Publishing because he wanted someone local that he could meet with and talk to—someone to “kind of hold his hand” throughout the publishing process.

Taylor is eager for people to read his book and realize not only the history, but the impact of scouting upon character development. “I would like for people who read it to try to understand that scouting provides youth with the opportunity to try new things and develop morals,” Taylor said, “Everything I needed to be successful in life was taught to me in Troop 3.”

Taylor launched his book in Parkersburg on May 18, when a large crowd gathered at the Don B. Lowe Scout House on the grounds of the First Presbyterian Church of Parkersburg to celebrate the publication of the 100-year history of this exceptional youth organization.  Book sales benefit Troop 3 Alumni, Inc., which supports the summer camps and equipment at the wilderness campsite and riverboat marina.  

Priceless Memories is available online at cincybooks.com in the bookstore.

Softcover | 246 pages | with index | ISBN: 978-0-9894271 | $24.95

 

The newest addition to CBP’s diverse collection of publications is “The Brain,” written and illustrated by Gabrielle Zuccarello.

This children’s book is designed with kids 4-8 years of age in mind, but is educational for all ages. The book gives children, and their parents, a general understanding of the brain and the dangers of brain injuries.

Every movement, every thought, every word is processed by the super-computer in our head known as the brain. So, of course, protecting it should be a high priority in order to protect our children.

“The Brain” is a full-color guide to interest children in health and educate them on how to best safeguard their heads and the fascinating brains inside. Protecting the most complex organ in the body may seem difficult, but this book will provide your child with the practical knowledge needed to do just that.

'The Brain' Cover

“The Brain” is Zuccarello’s second book with Cincinnati Book Publishing, illustrated in the same engaging style as her popular “Kids Cook Italian.” “Kids Cook Italian” raised money to aid in researching a cure for muscular dystrophy at Children’s Hospital in Cincinnati.

Gabrielle Zuccarello grew up in Padova, Italy. She graduated from the University of Padova with honors, as well as later obtaining a graduate degree from the University of Cincinnati's DAAP program. Her art is highly influenced by her background and Italian roots, and is a beautiful tool to aid the many causes about which Zuccarello is passionate.

“The Brain” is now available on the Cincinnati Book Publishing store for $15.00 and is a wonderful and unique gift for any child in your life.

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